Ted Baker London ‘The One You Love’
Type: Commercial / Client: Ted Baker London / Year: 2011
The housewarming party is just hitting peak: it’s a little crowded, a bit chaotic,
yet everybody’s doing their same old thing.
Only our ‘It Girl’ is fully alive, vivacious — engaged and engaging.
She wanders through the party, brightening every moment she touches,
always in the moment — but never of it.
Ted Baker London ‘The One You Love’
Type: Commercial / Client: Ted Baker London / Year: 2011
The housewarming party is just hitting peak: it’s a little crowded, a bit chaotic,
yet everybody’s doing their same old thing.
Only our ‘It Girl’ is fully alive, vivacious — engaged and engaging.
She wanders through the party, brightening every moment she touches,
always in the moment — but never of it.
Ted Baker London ‘The One You Love’
Type: Commercial / Client: Ted Baker London / Year: 2011
The housewarming party is just hitting peak: it’s a little crowded, a bit chaotic,
yet everybody’s doing their same old thing.
Only our ‘It Girl’ is fully alive, vivacious — engaged and engaging.
She wanders through the party, brightening every moment she touches,
always in the moment — but never of it.
Director: Brian Pope
Production Design: Brian Pope
Set Decoration: Lisa Goldsmith & Brian Pope
Director of Photography: Joseph White
Editor: Jeff McMahon
Line Producer: Erin White
…revised treatment later tonight, but the basic idea is this: 4 slow motion shots panning across slightly-too-cool-for-their-own-good partiers revealing in each shot the same woman doing slightly offbeat, non-typical, non-conformist things while still being into the scene — just not of it.
The visual style will work for us in the sense that there will be a very deliberate, non-realistic lighting scheme as if a flashlight were attached to the camera — anything off center in the frame will fall off to very dark rather abruptly, keeping attention focused on the main character. Though the house is all white, going to try to get lots of darker saturated colors.
My house is very stark — good and bad. Makes a nice blank canvas from which to start, but will require a lot of moving things around to make it look more packed, lived-in and happening.
For the party scene I like the idea that the fictitious host is a little bit eccentric, a little bit ‘DJ-on-the-run’…invoking a look that suggests a fairly well-to-do too-much-money-for-his-own-good young guy who has very recently moved into a chic house but is just barely out of the boxes…all the parts are there (furniture, art, electronics, etc), but nothing is necessarily in its final place. Maybe it’s even implied that this is the slightly premature housewarming.
Do you think that sort of creative, sexy, undisciplined, domestic mayhem can be conveyed in 30 to 60 seconds? And, ummm, on the cheap!?
And as to the sordid topic of coin: my fantastic producer, Erin White will be contacting you tout de suite. Really hope you can do it — I like your work very much and I think we’ll have fun.